Pricing explained
How We Price Your Jewellery
Why demi-fine jewellery isn’t paid at the gold spot price — and why the more you have, the better the rate we can offer.
You’re Selling Jewellery, Not Bullion
The gold price you see in the news — the spot price — is for pure (24 karat) gold bullion. Gold filled, rolled gold and heavy gold plate jewellery is very different: it is mostly brass or copper with a thin layer of karat gold bonded to the surface.
For example, an item marked 1/20 12K GF is stated to be only 1/20 gold layer by metal weight, and that layer is only half pure gold. The rest has no gold value at all.
Why We Don’t Show a Live Gold Price
A live spot price isn’t the price of the jewellery you’re selling, so showing one would only be misleading. Before the gold in demi-fine jewellery is worth anything like the spot price, it has to go through a long and costly refining process.
The more you have, the better the rate
- A few pieces Small lots carry the same refining costs as big ones
- 50g and over Better rates — and we may come to you
- Kilograms Up to around half of the gold’s spot value
No live gold price is shown on this site — spot price is for pure bullion, not demi-fine jewellery.
After you sell
From Jewellery to Pure Gold
Every step between your jewellery and pure gold takes time and costs money. Offers reflect what can actually be recovered, after those costs.
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1
Sorted & separated
Gold filled and rolled gold is mostly base metal. Stones, springs, glass and fittings are removed first.
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2
Melted down
The pieces are melted together. At this stage the gold is still mixed through a much larger amount of brass or copper.
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3
Assayed & refined
Specialist refiners test the metal and chemically separate the small amount of gold from the base metal.
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4
Pure gold recovered
Only after refining — and the refiner’s fees, losses and time — does it become pure gold at the spot price.
The More You Have, the Better the Rate
Refining costs are much the same whether a batch is a handful of chains or a large box of jewellery. Larger lots are more efficient to process, so we can pay more per gram as the quantity grows.
For very large lots — think kilograms of gold filled jewellery — offers can reach up to around half of the spot value of the gold content, depending on the items.
If you have around 50g or more, you can also request an on-site evaluation.
What each offer is based on
- The item’s construction — gold filled, rolled gold or plated
- Its hallmark, including any fraction and karat
- Its weight, excluding parts with no gold
- The estimated recoverable gold content
- Gold market pricing at the time of assessment
- Refining costs, and the size of your lot
Get an evaluation
Not Sure What You Have?
Send us a few photos and item details and we’ll help you decide the best next step.